Tips for Running Successful Corporate Event for Your Business
Whether you are a professional planner, or you are stuck with tasks for your business, knowing how to plan a corporate event can be a daunting effort to make sure you cover all the details. Right from food, location to atmosphere, and more, the perfect event plans and attempts to be completely closed.
Have a purpose
Why are you hosting this event? To celebrate a milestone, to start a new product or service, to foster relationships with existing customers, to generate new businesses? Whatever the purpose, it should be clearly communicated to all employees on behalf of the business. This helps them focus their efforts and allows them to be more confident as hosts. For example, you can host events to notify customers of updates in the industry over the last 6 months. If so, ensure that all employees are brief and educated on the topics, so they can have meaningful conversations with guests. If they are new or have a large business, make sure they know who the experts are in each area. That way, if some crops occur, they don’t know the answer, they can ask, but then feel like a rabbit in the headlights. Ensure that your purpose is also communicated effectively with the guests. Seems like a given, but often guests aren’t sure why they’ve been invited, and may see it as ‘jolly’ unless otherwise stated. On the sign indicating the purpose of the day, a reminder given before the event and also advises at the beginning of the event. Obviously, the briefing staff will be handled differently and more thoroughly, but likewise allow guests to prepare for the day.
Have a plan
Planning a successful event involves attention to detail and loving it or reducing it… administration. You need a venue, the right amenities, catering, guest list, invites, hosts and only need to refer to book the event. Then attention to detail begins. Take time to make a plan together, first of all to make sure you don’t miss anything and secondly, you can hand it over. A plan also allows you to keep an eye on finances, which can easily creep in if not monitored.
Set an initial budget by determining how much you can spend on food, entertainment, room rentals, invitations and any other addictions.
A detailed budget outlines the maximum amount that should be spent on each aspect of your event as well as the total.
You want to plan how much money you are going to allocate for the venue, caterer, decorations, etc., so there are no unexpected surprises and no more than what the company has set.
Keeping the budget in mind, will help you find out the type of place you can start visiting. Some places will cost less on certain days of the week. Do not be afraid to negotiate and get a better price.
Encourage social media posting
A major side effect of being a private event is that social media sharing allows your location to be organized and easily accessible to new potential customers. Fresh flowers, nice warm lighting and small touches like small looking cocktails / foods will increase the likelihood that attendees will post photos from your location. You can also post a hashtag on a sign in the bathroom or later on a menu chalkboard for even easier sharing and reposting.
How many people did you invite and how many confirmed their presence? The number should always be adjusted by the size of the venue, program and budget.
Program & Entertainment
The program is the whole reason why you created the program. Therefore, your plan should contain all the bits and pieces that you expect to happen. Entertainment should also come within the program you have planned. Ideally, you want to break up the sessions into smaller parts to give a break. This will allow them to focus more on the upcoming session.
Don’t forget to ask for feedback
Once the event is complete, it is important to request at least some event feedback. Why did he choose this site among other offerings? What was his favorite part? Is there anything they would have changed? If you want to attract additional similar clients, this feedback is invaluable, and it shows your client invested in your experience. This is a great time to ask if you should set a reminder on your calendar to host similar events for future corporate clients.